The Italian Ministry of Foreign Affairs in collaboration with the Consulate General of Italy, Mumbai and the Embassy of Italy, New Delhi presents "Dadaumpop" at Gallery BMB, Mumbai featuring 27 Italian artists. This exhibition is aimed principally at promoting Italian art and culture in India.
 
The exhibition focuses on the relations between New Pop, Pop and Dada Anti-Art, in an attempt to outline their influences over contemporary art (street art, lowbrow, toy culture).

The selected artists are:
Nicola Alessandrini, Andy, Stefano Bolcato, Bixio, Giordano Curreri and Antonio Sorrentino, Francesco De Molfetta, Fidia Faleschetti, Ivana Falconi, Florraine, Andrea Francolino, Hackatao, Ivan Lardschneider, Marco Lodola, Flavio Lucchini, Davide Mancosu, Marco Minotti, Silvio Monti, Teresa Morelli, Michela Pedron, Paolo Schmidlin, Cristina Stifanic, Ma-Si, Chiara Todero and Angelo Volpe.
 
The Show has been curated by Igor Efrem Zanti  (Since 2005 he is curator of  Galleria Barbara Mahler in Pura (Lugano, Switzerland) and in  UBS in Lugano (Switzerland).
 
Pop is short  form "popular" and the moment of its creation was referring to the cultural debate that in those years was taking place on the value of consumer society.  The New Art, New Pop project is trying to ordinate this chaotic scene at the confluence of different influences ranging from Takashi Murakami, the street art, the lowbrow, the toy cultures, and to demonstrate the direct descendant of Dada. The exhibition will try, through the work of about 24  artists, to find influences of Dada in the New Pop scene.
 
The artists selected for the exposition Dadaumpop are different for experiences, age and media.  New Art New Pop project is trying to create a representative group of New Pop Italian scene.
 
The world as seen through this show is a kind of surrealistic society made of bizarre iconic characters, showed in different context and light up with a different “floodlight”. Playing with this popular language, and kidding with the (sometimes) frightful actuality, these artists try to give a different meaning to what is happening around us.